Every business needs to have a website presence in order to be successful in this day and age. When people want to research companies, products and services, they often turn to the Internet first. If a potential customer performs an internet search, are they going to find your company? If your company is lacking a basic website, then your ability not to be found is going to have a detrimental effect on your ability to generate business.
A basic HTML website is really all that you need in order for your business to be successful online. Bells and whistles are often a complete waste of time, because customers simply want something simple, easy to maneuver and easy to understand when they are looking for a business website. HTML is Hypertext Markup Language, a programming language that turns text files into fully functional websites. You can use HTML in order to make your site look great without having to implement any crazy bells and whistles like Flash or otherwise.
With an HTML website you can utilize some pretty neat tools, such as a simple customer satisfaction survey that will allow you to communicate with your customers whether they are current, past or future. Customer service is vitally essential both online and off, and as such, you are going to want to make sure that you are taking the advice that your customers and visitors give, and finding a way to implement it in your business practices so that your company can grow and evolve in a positive way.
Customer feedback is some of the most vital feedback that you can get your hands on, so utilize it well for the best results. A little bit of feedback from your customers will have a profoundly positive impact on your ability to grow a successful company.