With the global financial crisis deepening, a large number of countries were running for cover. All business honchos were constantly holding meetings through all hours of day and night, employees were worrying about their next salary, and the under-employed and unemployed were worrying about their next meal. All governments were of course keeping all the channels open waiting for the next round of bad news.All business owners had taken for granted that their ventures would continue to rake in the big bucks, and that they could zip around in their private jets for ever. Their worlds suffered a jolt when their banks refused to provide them credit. As a result, their operating requirements of cash were not met, which resulted in reduced profitability. Their worlds completely crashed, when major banks started crumbling and packing up by the dozens.The sufferings of all business houses trickled down beyond their employees, and to the outside world. Millions of people, who had so far led comfortable lives, started feeling the onslaught of the crisis. Prices of all goods and services started climbing to unaffordable levels, people started struggling to pay their mortgages, any expenditure on luxuries was completely stopped. The message was loud and clear – either consume less or perish.People suffered agonies when their homes were taken away, because they could not pay back the loans they took for them. More people were at home looking for options to earn from home. Many civic services stopped functioning due to shortage of financial resources, charitable organizations that supported millions became helpless, since the inflow of funds to their charities had dried up. Business owners were themselves in deep crises, and charity took a backseat for most.