They seemed to be all around my office, and even my home – those small, rectangular pieces of thick paper, with stuff printed on them in many different styles and colors. Are these visiting cards? Yep, most people now refer to these as ‘business’ cards, though. Some business cards were printed on both sides, some even had a flap which could fold over to provide additional space for printing. Most were to be held horizontally to read them, while some had to be held vertically for reading. All thicknesses of paper were used. I remember many were even on thin flexible plastic sheets, the ones that were impossible to tear with bare hands, and could only be cut with scissors.
Some cards even needed a magnifying glass to get to the fine print. Is this the reason why we keep getting wrong numbers on the phone? This seems an important insight for business owners, perhaps. Any graphic designer looking for logo designs would have loved to glance at my collection. Most business cards had a logo. Some logos were too small to be deciphered by the naked eye, and looked more like insects sitting on the card, or like a small black fly waiting to take off from the card. Then there were the large logos, the ones that loudly stared at you from the business card, leaving little space for other particulars of the card owner.
Logos were in all combinations of colors and designs, and located at all possible locations, in the corners, middle, and some even on the reverse side. A few business cards even had the photograph of the person on it, smug and smiling. Some technology buffs seem to have presented me their electronic business cards. These come equipped with a micro CD at the back, and you can insert this in the CD drive of your computer and read the contents on your computer screen. In addition to the particulars of the person, a brief of their company’s business profile was usually found on such cards. But this style did not take off.



